We chose ‘Treason’ because we're rebelling against the sugar industry and everything it represents. For decades, big sugar companies have dominated the market while contributing to health crises, and we believe it's time for a revolution.

Treason means betraying allegiance to something. We're proudly betraying our allegiance to processed sugar (and bad sweeteners) in favour of natural, healthier alternatives.

Reb M is approximately 200–350 times sweeter than sucrose by weight.

This high sweetness intensity means only very small amounts are needed to achieve sugar-equivalent sweetness in foods and beverages.

High-quality monk fruit extract typically has no aftertaste or licorice notes. It provides clean, sweet flavor without the bitter or metallic aftertaste associated with some other sweeteners.

You can use Reb M anywhere you’d normally reach for sugar—stir it into iced or hot drinks like teas, lemonades, coffees and smoothies.

Churn it into ice creams, sorbets or granitas; whisk it into sauces, dressings, compotes or marinades without worrying about fermentation or crystallisation.

Craft sugar-free chocolates, gummies or hard candies. and dissolve it into simple syrups to sweeten cocktails and mocktails with a perfectly clean, sugar-like sweetness.

Monk fruit liquid is a concentrated liquid sweetener made from monk fruit extract, offering the same zero-calorie sweetness in an easy-to-use liquid form that mixes instantly.

Reb M is one of the minor steviol glycosides naturally present in the leaves of Stevia rebaudiana.

It’s isolated to yield a high-purity, no-calorie sweetener that closely mimics table sugar’s flavor profile without the typical bitterness of other stevia extracts.

While Reb A is the most abundant steviol glycoside and more cost-effective, it can exhibit a slight aftertaste or bitterness.

In contrast, Treason Reb M delivers a cleaner, more sugar-like taste with minimal bitterness, making it especially desirable for people optimising for taste.

Treason Reb M is prized for its exceptionally clean taste. In normal culinary applications it offers virtually no off-flavors or bitterness.

Because Treason Reb M is around 250× sweeter than sugar, a general guideline is to use about 1 mg of Reb M per teaspoon (4 g) of sugar—start with a pinch and adjust to taste.

Pure monk fruit liquid should have no aftertaste when used in appropriate amounts.

Some brands may add other ingredients, so check labels for the cleanest taste profile.